Company Introduction
Adriana Women’s Sports & Cultural (Shanghai) Development Co. Ltd is a company that focuses on serving the women and girls’ sports community. Established in Shanghai in 2017, the founder went to over 50 countries in 4 continents to get connected and be in touch with the latest trends and advancements of this sector. She has experience in professional and amateur women’s basketball since 2004 both locally and internationally. Adriana aims to provide more opportunities for women and girls to participate in sports through creating a sustainable and healthy management system and platform. Through Adriana’s platform, we promote and develop amateur women’s sports through training, tournaments, league games, and other related programs. Adriana works towards supporting this community with the goal of our patrons have access to sports, and develop a habit to play sports in a supportive environment.
In a society where amateur women’s sports lack resources and support, we aim to create a more welcoming platform starting with basketball in Shanghai; with the plan to expand to other parts of the country. Through various programs, we hope to connect this network in a global scale. Our purpose is to improve the quality of life of women and girls through sports participation, development, and education, and our vision is to connect women and girls’ sports around the world so they can find a place to play and meet people who share the same passion for the sports they love wherever they go.
Our Story
Adriana’s founder, Virginia, had the opportunity when she was young to go to a school where she was given the chance to play in the basketball team. Although she started late as an amateur player in high school, basketball has changed her life dramatically for the better. Now an adult, Virginia still finds it challenging to continue participating in sports due to social restraints and lack of resources and opportunities for women and girls. She quickly realized that this is a global phenomenon through her research during her world trip. Although it has been almost 20 years since she was in middle school (where she wanted to play sports but unable to play since there was no team in her school back then); she realized that opportunities for play for women and girls are still very limited after all these years. Inspired and motivated to break this social phenomenon, Virginia started Adriana in 2017 with the goal to change the situation.
Purpose
Improve the quality of life of women and girls through the medium of sports via sports development, education, and participation
Vision
Create sporting platforms all around the world for women and girls, so that she can find team mates to play the sport she loves no matter where she goes.
Mission
Consolidate available resources, continue to develop the network, and gather resources to empower more sporting opportunities for women and girls through tournament, league games, training, etc; Provide support for this group in overcoming obstacles and challenges she may face, and guide them to integrate playing sports into their lives, making it a habit.
Brand Values
Create a global women’s sports brand；
Build a team to serve our patrons with empathy and integrity；
Train world-class female leaders through sports.
Our Partners
